> No one cares about what's on the radio or MTV anymore.
Why not?
> if that's what keeps you listening.
That's the key, though. Kids are generally biased toward new music. This phenomenon is perfectly natural and consistent over the generations, as shown in the article. In the 1980s, it wasn't particularly hard to "discover" 70s or 60s music, and indeed parents might want their kids to listen to their music, but that's not necessarily what the kids want to listen to, because it's not cool. Parents are uncool. Kids want their own music.
What's interesting, though, is that GenZ and Millennials appear to be less biased toward the new music and less biased against the old. The fact that every song ever is available for streaming doesn't mean that people want to listen to every song ever. My understanding is the streaming plays are very top-heavy toward the top artists, and smaller artists are struggling mightily under the streaming payout system.
Why not?
> if that's what keeps you listening.
That's the key, though. Kids are generally biased toward new music. This phenomenon is perfectly natural and consistent over the generations, as shown in the article. In the 1980s, it wasn't particularly hard to "discover" 70s or 60s music, and indeed parents might want their kids to listen to their music, but that's not necessarily what the kids want to listen to, because it's not cool. Parents are uncool. Kids want their own music.
What's interesting, though, is that GenZ and Millennials appear to be less biased toward the new music and less biased against the old. The fact that every song ever is available for streaming doesn't mean that people want to listen to every song ever. My understanding is the streaming plays are very top-heavy toward the top artists, and smaller artists are struggling mightily under the streaming payout system.