Very interesting article. Even more interesting when you consider Target used to sell on eBay directly from ~2012-2018.
They gave the expected diplomatic corporate answer at the time as to why they left, saying they were focusing on their own direct digital efforts instead, but I have reasons to suspect Target may have encountered some not insignificant triangulation fraud issues on eBay that could have factored into the decision to stop selling there as well.
why do you have to assume fraud? it could just be a big effort / PITA to do the auctions.
there is a reason why "channel sales" are a thing, as are VARs, etc. sell to a few middlemen and let them deal with ebay auctions and other petty details
They gave the expected diplomatic corporate answer at the time as to why they left, saying they were focusing on their own direct digital efforts instead, but I have reasons to suspect Target may have encountered some not insignificant triangulation fraud issues on eBay that could have factored into the decision to stop selling there as well.