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I guess in a way?

They learned from XP/7 that they'll never recoup it though licenses so now its ads and subscription upsells for everybody.



I think they would have moved to ads and subscriptions either way. It's hard to resist that sweet, sweet cash flow.


Foolishly though. Ads don't work nearly as well as what a lot of companies pay for them.


That’s foolish for the companies paying for them, maybe not for the companies charging to vend them.




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