To ensure you've paid your monthly subscription fee (Not joking - the mattress cover has a subscription)

What. The. Fuck. Why would anyone buy such thing then? I really don't get it.

The intersection of lots of money and moron is where most product-market fit exists. It also happens to be a large addressable market.

It's no doubt also collecting data on you.

No it's actually 2-3k+ usd. I had done some cursory considering of it over the past few months because it seems like a potentially reasonable solution to a real problem I struggle with.

But yeah part of it is like, it's really weird. If you asked me how much consistently better sleep would be worth, the answer is how much do you want?

But phrase that as "Bed as a service" and my reflex is "you're kidding, righr?"

> If you asked me how much consistently better sleep would be worth, the answer is how much do you want?

Get to bed early, sleep cool, don't use an alarm? (also don't work shifts)

> don't use an alarm? (also don't work shifts)

You forgot 'don't be poor'

What problem are you trying to solve if you don’t mind sharing. It sounds like you’re paying for sleep tracking but couldn’t you just do that with something else like an Apple Watch?

They run cooled/heated water through them, the idea being that temperature can trigger / lengthen certain phases of sleep. Think getting into a warm bed that gets colder as you go into deep sleep, and then when the night is done warms up again for wakeup. In my case, it seems to work really well, but I have the same resistance/frustration with the ongoing subscription.

It shouldn't be too complicated for a motivated hobbyist/hacker to retrofit it to run it with some custom DIY hardware eschewing the subscription need completely.

After all, it is just a couple of pumps, a heat pump and/or a resistance and some sensors.

Shouldn't "bed as a service" be a hotel?