While this is pretty cool, I feel like I must echo the sentiment here and also say that this is pretty creepy. I am fine with the "using dead people profiles to improve specificity of online ads" but the deepfakes part is very creepy. I am quite sure at least some of the targets would have started to doubt whether this is fake or real at some point. Imagine doing this on someone with the intention of radicalizing them. You can easily send messages like "The LBGTQ movement started out good. It even helped society a lot. But then it got overtaken by more and more inclusion. We came to realise that tolerance and inclusion just isn't something humans can do long term but by the time we did, it was too late. You need to do the right thing. Don't support them."

The part where they can just buy uniforms and go into an office to make a delivery sounds like very lax security with not much that can be done to fight against it.