I’m on the “pro” side of the vigorous debate here — this is charming, hilarious and creative. The marketing ‘targets’ are all by and large public figures, the ego ploy to get to them seems to have been generally received as intended, … how could you not at least look at these two for creative work / guerilla marketing / some super cool campaign?
High level marketing thinkers all understand that they are playing in the field of human manipulation; some campaigns / ideas are transgressive, some are transgressive merely for the time they are in, some push the boundaries and lose. From the results here, this pushed the boundaries and won.
To me the mild lean-in on creepiness throughout, including some of the ai videos just says ‘creative geniuses’ - they set up a full campaign that benefits from limits of current tech, and got themselves a contract at Saatchi, in a country that’s famously rigorous and bounded in terms of class restrictions.
Nice work guys, keep coming up with cool hacks and good luck in your business.
High level marketing thinkers all understand that they are playing in the field of human manipulation; some campaigns / ideas are transgressive, some are transgressive merely for the time they are in, some push the boundaries and lose. From the results here, this pushed the boundaries and won.
To me the mild lean-in on creepiness throughout, including some of the ai videos just says ‘creative geniuses’ - they set up a full campaign that benefits from limits of current tech, and got themselves a contract at Saatchi, in a country that’s famously rigorous and bounded in terms of class restrictions.
Nice work guys, keep coming up with cool hacks and good luck in your business.