It's such a gamble for Apple to move out of the safe space they are in. They have such total ecosystem control, such ability to set the terms of use however they want with digital technology. But as soon as they start building more mechanical physical systems that exist int eh real world, there's far less ability to maintain that pristine veneer.
Whether Apple can find a path to being a less perfectionist company is a big question in my mind, that bounds all their ambitions.
Yeah it's the startup vs established company dilemma. An AI company can publish a tool that makes mistakes. If Google publishes a version of that tool, maybe making it respond a little bit faster so that it can be shown next to search results, but at the expense of accuracy, people suddenly ridicule them.
Same goes for other products. New product categories require a lot of risk taking and established companies have a lot to lose, they don't want to take risks, they want to minimize it and for that they have entire departments with hundreds and thousands of employees that crunch every idea to death.
Whether Apple can find a path to being a less perfectionist company is a big question in my mind, that bounds all their ambitions.