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> The one thing I'd say is that the market is rife with non-mainstream brands.

Brands in the far east are quite different and less important than in western markets; to me it seems there are say 5 manufacturers that build OEM products that 30 will relabel with their brand and put into their box, then give to 1000 sellers, each one running like 30 shops on Aliexpress, Ebay and Amazon. Numbers are totally made up of course, the point is that the name isn't that important over there as the very same product can be (and often is) rebranded in many different ways.



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