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there's nothing wrong with dynamic pricing, but there is a lot wrong with price discrimination, bait and switch, hidden fees, and outright fraud. (and we know that uber has historically engaged in many highly dishonest practices)

here's my favorite rideshare gouge, I'm sure others have had the same experience.

"currenly 20 minute wait, upgrade to uber+$ for 3 minute availability?"

YES!

"OK booked, your ride at the higher rate is on the way, currently 20 minutes away!"

now, it is possible that "offer" message was shown to a bunch of people at the same time and somebody snagged it in front of me leaving only the other car 20 mins away, i.e. the computer was "honest", but I shouldn't be paying the higher rate. clever programmer types can come up with other scenarios, the point is, we need guarantees that the market making is honest, or we need regulation.



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