Xoogler here (2011-2018). At some point I proposed making it easy for people to "lie" to an app (if it asks for location, provide fake data etc.). This would preserve true customer choice about anonymity.
The reaction to that idea taught me a lot about incentives.
Confidentiality agreements are usually part of employment agreements. I haven't checked expiry dates etc.; and tbh I'm not sure they'd apply here, but I'd rather check ;)
The reaction to that idea taught me a lot about incentives.