And the problem with the GDPR. In a typical market situation the onus is on the buyer to first offer payment. The beggar on the street saying "Sir, can you spare some personal information?" is not how anyone likes to do business.
But that's where the GDPR has left things, thinking the problem is with the vendor, when in reality the problem is with the consumer spending beyond their means. Fair enough that the consumer needs protection from themselves, but, when it is a spending problem, why does that not come in the form of legal mandates over how one's wallet is used?
Of course, this would be improved in a much better way if, again, governments would actually tackle the real problem.
For it to be a fair trade, you must fairly ask permission for my personal data! That is the very essence of the GDPR!