I understand the frustration, but this article is just conspiracy theory based anecdotal data l. The claim that the engineers don't understand the Google search algorithm is not backed up by anything aside from a casual conversation with one person. These are just random thoughts by somebody who doesn't actually understand how Google works, who their customers are, and they're just frustrated because they are not generating revenue using whatever system they had before. And it is feeding off a story that has very little basis in fact.