Kids at my tiny high school football team did steroids to get an edge - no chance at a scholarship, either.
Different people have a different threshold for cheating no matter the stakes. I imagine some people vheat even if they know the answer - just to be sure.
It's much more widespread. Minor league player uses PEDs to make the major leagues. Middling major leaguer uses them to be an all-star. All-star uses them to make the hall of fame. In the context of programming, if some kind of cheating is what's necessary to nab a $150k job, a whole lot of people are going to cheat.