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How can profit margin be more than 100%? What do they mean by “cost profit margin”?


They mean $5.45 earning for every dollar spent. So around 85% profit margin.


Gross margin in theory. They are using API pricing to project revenue but not all traffic is API. They don't charge for chat traffic so this is theoretical. It is in response to a raging debate on whether their gross margin is negative with their API pricing. Apparently not if one can saturate the traffic.




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