Marketing is just raising awareness for things you might enjoy. I don't think it has to be that deep.
They are doing marketing to get me to buy things. You are doing marketing to get me to NOT buy something.
The iPhone enabled everyone to see consumer buying cycles in that most people don't go buy the 11-12-13-14-15-16, they go 11-16 and 13-17 and the like. It's the same with all products. Most people don't buy every single new model, unless they are an enthusiast, in which case who are you to say what someone's hobbies are?
> Marketing is just raising awareness for things you might enjoy.
If that were all it is, there wouldn't be much problem.
Marketing is also creating a demand where there wasn't one before and exploiting psychological weaknesses to prompt actions not necessarily in a person's best interest.
They are doing marketing to get me to buy things. You are doing marketing to get me to NOT buy something.
The iPhone enabled everyone to see consumer buying cycles in that most people don't go buy the 11-12-13-14-15-16, they go 11-16 and 13-17 and the like. It's the same with all products. Most people don't buy every single new model, unless they are an enthusiast, in which case who are you to say what someone's hobbies are?