Thanks for the correction there! I was not aware that Easter Bunny was much more like Santa than something associated with Eostre or Pagan.

I guess the bunny still got something similar to the Coke-branding that Santa got to help product sales, but for chocolate sales instead!?

I retract the 'rabbits' part of what I said, but I still think it's ultimately a fairly weird taken-over/hybrid-mythology festival! I'm only able to talk about Easter as I know it in Aus though!.. I totally acknowledge festivals and their timing/meaning are very different in other places.