The structure within a large company that's trying to target it is vertical. You have your normal "horizontal" structure, where engineers try to build a general product, marketing tries to advertise it in the most promising places, and then sales tailors their pitch to whatever prospects they happen to have. Then you might have a vertical with e.g. healthcare sales, healthcare marketing, and engineers for your healthcare-focused product all under common leadership and executing on common goals.
Right, but isn't this sort of the opposite to the usual companies VC funded which were about massive potential scale based on solving a very common problem?
Like, I thought the whole point with VC was to find ideas that could 100x your return, which by definition would be horizontal markets.
