A good strategy can involve betting on alternative distribution channels beyond ... | Hacker News

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		pentagrama 7 months ago \| parent \| context \| favorite \| on: Google is burying the web alive A good strategy can involve betting on alternative distribution channels beyond search engines. Here are some ideas: - Newsletters. You own your audience and your list is portable and interoperable. - PWAs with push notifications. Be careful not to overwhelm users with too many messages. Make opt-out options easy to find. - Door flyers with QR codes. A return to the basics that can still be effective. - Social media. Still useful, but its reach and engagement seem to be declining.

nicbou 7 months ago [–]

I am providing information for specific situations. People don’t casually read about replacing lost keys until they lose their keys. It’s not entertainment.

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