when you could just type a question into a chatbox and receive a well thought out, nuanced response instead of having to click into multiple ad-ridden, seo ""optimized"" websites just to find an answer isn't it obvious why one is winning over the other?

for many people, they just want an answer to their question. whatever means they get that answer doesn't really matter. the new trend of locking your website content behind a sign in wall or app download is only going push more people to chatbots.