My understanding was that he couldn’t use the name Prince for a while for legal reasons. The logo was a clever trick. He couldn’t call himself Prince. He could have done a full name change, but would have lost a certain amount of brand recognition in doing so.
Adopting the emblem with no pronunciation meant people resorted to calling him “the artist formerly known as prince”, referring to the name Prince without violating the laws prohibiting him from using that name.
My understanding was that he couldn’t use the name Prince for a while for legal reasons. The logo was a clever trick. He couldn’t call himself Prince. He could have done a full name change, but would have lost a certain amount of brand recognition in doing so.
Adopting the emblem with no pronunciation meant people resorted to calling him “the artist formerly known as prince”, referring to the name Prince without violating the laws prohibiting him from using that name.