> I live there and I know this to be true, but I don't get it.

All that Söder wants is photo ops with famous people, the famouser the better. And if that's not given, at least a single photo of #Söderisst a day is a minimum.

Söder isn't interested in actual politics, he's a showman. He's not willing, I'd say even unable, to deal with the consequences of his actions.