The RX 9070XT goes toe-to-toe with the RTX 4080 in many benchmarks, and costs around 2/3 MSRP. I'd say that's a pretty big win!

I run 9070s (non XT) and in combination with under-volting it is very efficient in both joules per frame and joules per token. And in terms of purchase price it was a steal compared to similar class of NVidia cards.