No ads, no creepy monetization angle (at least not yet), just a genuinely useful system that leverages something only Google could realistically pull off. Feels rare these days, but really nice to see.
Nowadays I just assume these "nice to have" features exist in order to get users to enable location services so that they can be permanently tracked. Very cynical of me maybe. But there's never an option to "enable location sevices for this use only"-kind of setting. It's always the globally enabled one.
Cynical: People who makes decisions at Google push for features that trick people into enabling system-wide always-on location services that they otherwise wouldn't. For functionality that shouldn't actually require system-wide always-on location services. The primary goal being to sell more ads, not to help with earthquakes.
A conspiracy: Governments push or force or encourage Google to do it in order to have access to location data on citizens.