There's definitely a mass of people who can't/won't/don't get past passive/least-effort relationships with things on screens. These would be the type that in the TV days would simply leave the TV on a specific channel all day and just watch whatever was on, and probably haven't changed their car radio dial from the station they set it to when they bought the car. In modern times they probably have their cable TV they still pay for on a 24 hour news channel and simply have that going all day.
To be fair, in times far past, you really didn't have much choice in TV or radio channels, and I suspect it's this demographic that tend to just scroll down Facebook and take what it gives without much thought other than pressing Like on stuff.
Yup. Knowing the exact percentage of those people would be hurtful to my soul I think, but I suspect they drive a meaningful percentage of business. Like that time when Netflix displayed shows on, because some people couldn't be bothered to actually choose something to watch ?
To be fair, in times far past, you really didn't have much choice in TV or radio channels, and I suspect it's this demographic that tend to just scroll down Facebook and take what it gives without much thought other than pressing Like on stuff.