I've found that wearing SPF 50 is way too much for me, even in the tropics. SPF20 and being careful and seeking shade after a while is sufficient. Remember SPF 20 means you can stay in the sun 20 times longer than normal!
A skin tone coming from lots of vegetables like carrots and tomatoes has been shown to look more attractive than one from lots of sun. The "pasty skin" is because you actually are just unhealthy and/or malnourished. Nothing to do with the sun.
I only use SPF 50 for my nose.