If I charge you $100 for a glass of lemonade you get value too, but it is not a good value.

If it wasn't good value for me I wouldn't buy it from you.

Too bad. I bought out almost all the competing lemonade stands and the water company. If you want to drink you have to play my game. Oh and as for my competitors stands? They price them like mine because their shareholders expect the margins I achieve. You want to open a stand? My lemon companies won't sell to you. The city won't grant you a license to operate a stand.

I only drink water anyways. I won't buy yours or anyone else's then.