20 years or so ago FedEx beat the pants off of UPS in my limited experience. The only thing brown did for me [1] was play football with my Newegg packages and bust them open which, for a child spending their entire net worth on a video card, was rather disheartening. Over the years this trend reversed to the point that I actively avoid FedEx so that my package arrives in one piece at my doorstep instead of at their distribution center with a giant hole ripped in the side of it.

I wonder whether Amazon's scale forced UPS to up their game when they were shipping partners. It's also very possible that my experience is completely anecdotal.

[1] https://wanderingeye.marketing/remember-that-ad-campaign-wha...