I feel that this is a data collection activity (and thus, more advanced future models and usecases) disguised as a social media. People will provide feedback in the form of clicks/views on AI generated content (better version of RLHF) on unverified/subjective domains.

Biggest problem OpenAI has is not having an immense data backbone like Meta/Google/MSFT has. I think this is step in that direction -- create a data moat which in turn will help them make better models.