They don't have ads, it's paid members only. You can see other people's images, including the prompts, so it's an interesting way to learn what works, and to mutate prompts and images. There are many ways of recombining or breeding images.

They have an onboarding flow where you rate images and it tunes into your aesthetic preferences. You can create mood boards for specific projects.

So I would say it's more community than social media.