I can't figure out if this is a good idea because it encourages girls to explore traditionally male-dominated activities, or a bad thing because it reinforces the idea that traditional construction toys are intended for boys.
I think it accepts the fact that traditional engineering toys are boy oriented, and adds a girl oriented toy to the market. Seems less about changing prevailing attitudes and more about using presenting cool stuff about engineering to girls who have probably already been impacted by those attitudes.
In any case, I signed up for a couple boxes for my daughters.
Agree with TWAndrews. At the end of the day, if there are girls out there who would not be interested in playing with the boy-oriented sets but WOULD be interested in playing with GoldieBlox, and from there learn that engineering is cool - then the toy accomplished what it set out to do.
