It could happen but I am not building an Amazon shopping list. It’s about building a list from a physical store that will get delivered to me in a few hours. This is for shopping through a retailer, not the market place.

I do think it’s a concern but I think it’s no different than the exact problem that exists today in these marketplace operations like Amazon. I know for me I will actually split my shopping up and often shop less with an Amazon and more with a Walmart because of it.