I agree false demand effects exist. But sometimes ads tell you about products which genuinely improve your life. Or just tell you "this company is willing to spend a lot on ads, they're not just a fly-by-night operation".
One hypothesis for why Africa is underdeveloped is they have too many inefficient mom-and-pop businesses selling uneven-quality products, and not enough major brands working to build strong reputations and exploit economies of scale.
> But sometimes ads tell you about products which genuinely improve your life.
I’d argue that life improvement is so small it’s not worth the damage of false demand. I can maybe think of one product that I saw a random ad for that I actually still use today. I’d say >90% of products being advertised these days are pointless garbage or actually net negative.
Advertising is cancer for the mind and our society severely underestimates the harm it’s done.
One hypothesis for why Africa is underdeveloped is they have too many inefficient mom-and-pop businesses selling uneven-quality products, and not enough major brands working to build strong reputations and exploit economies of scale.