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And yet most of the people I know, including many technical ones, default to ChatGPT before Google's AI Studio. Google has general brand awareness, but ChatGPT has become the Bandaid or Kleenex of AI


> ChatGPT has become the Bandaid or Kleenex of AI

I agree but how many consumers actively purchase Bandaid or Kleenex over cheaper store brands? Becoming a generic term doesn’t always translate to great business. “I’ll put it into chat” could easily end up meaning “enter into Google’s AI prompt” for many people.


Bandaid and Kleenex are commodities. Nobody has a problem using a different, cheaper tissue brand and calling it Kleenex.

Consumers like chat, not chatGPT. Does it do a chat thing? Good enough for consumers. They'll probably call it chatgpt too.


Fun fact: that's called a generic trademark

https://en.wikipedia.org/wiki/Generic_trademark


When you call your product "(Chat) Generative Pretrained Transformer" then I don't think you have a great defense against genericisation.

The legal history of these is interesting, lots of household names have lost their trademarks, and lots of seemingly generic names are still trademarked. This way to the rabbit hole -> https://en.wikipedia.org/wiki/List_of_generic_and_genericize...


OpenAI does worse than that. It tried to make GPT a trademark but USPTO rejected it. So it’s not even a trademark let alone a generic trademark.

https://tsdr.uspto.gov/documentviewer?caseId=sn97733259&docI...




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