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It would not matter if they dogfooded it, the decision makers higher up in the chain are getting paid more to make a visible change and/or increase revenue, not to make a better user experience.




I think this goes both ways.

Famously, Jobs' demands pushed engineers to think and work harder to achieve what they think was impossible, which resulted in many of the most iconic designs of personal electronic devices in history.

On the other hand, we have butterfly keyboard and this.


Jobs did not run on a fixed annual schedule like Tim Cook does.

Mac OS X 10.3, 10.4, 10.5, 10.6, and 10.7 all took over 12 months to develop, sometimes much more, and 10.5 was famously delayed out to 30 months.

Jobs may have pushed engineers, but he was more careful about what he pushed out the door to consumers.


Doesn't sound very agile..............

agile is no silver bullet...



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