Eventually the solution for this will be you paying the AI company to promote your products or suppress your competitors. Even now, chatbots are a terrible way to get product recommendations. They're trained on way too much ad copy and too many bullshit reviews. As ever, the best thing a company can do to advertise is simply to be excellent at what they do and be very affordable.
A friend recently explained to me that this trend is awful for newer businesses trying to get into a niche:
* Chatbots give a lot of weight to Wikipedia in their training data.
* Wikipedia demands "notability" for pages being created.
* So non-incumbent businesses have a hard time getting on Wikipedia, and chatbots keep recommending incumbents.