Im a former YC founder, I recommend to NOT raise external money from anyone, unless there is literally no other choice.
Raising money has been marketed as success by VCs and they have done a great job of it. Remember, that in reality, raising money is sign that your business is not doing well.. not the other way around.
Furthermore, a lot of people hope that raising money will help them get distribution and customers' trust. Thats NOT true. We raised a decent amount of money from YC and other VCs, and despite that, the thing that helped us most for distribution was content SEO and posting on reddit + no customer ever told us that they were using our product cause we raised $X from these VCs..
People also expect that well known VCs will help you magically solve issues in your company. That's not true either.. VCs may seem very smart, but when it comes to the details of solving issues about your company, they literally can't help, cause they don't know as much as you do about your business.
Another reason people want to raise money is cause they can't afford to quit their jobs and rely on their startups. In this case, well, do not quit your job.. work on your startup as side project until it's already generating 1.5-2x your annual salary, in a stable way. Remember this way, you dont have a deadline for your startup based on your runway, which is GREAT not only from your startup's survival point of view, but also from a mental health point of view.
I would also like to talk about hiring. A lot of people just assume that raising money is needed cause that way they can hire people and grow faster. This is again, not true.. usually, hiring people means you are actually going to slow things down unless you know EXACTLY what you want to hire for, which is rare for a startup. Even if you find a great person for the job, they will take at least a few months to be full productive, and if your startup is not growing like crazy (which is true for most startups), the person will likely leave (cause they are good and will find a better company) = wasted time.
I would like to say that money you raise for your company is NOT your personal money. You can't just spend it on buying stuff for yourself. In fact, even taking a decent salary from that money is looked down upon, unless your startup is doing really well already.
Finally, VCs play a numbers game. They invest in 100s of companies hoping one of them will give out a massive return and cover the losses for everyone else + make a huge profit. You are, statistically, in the ones that won't make it, and you will be written off.. at this point, you will have an entity, owing a large part of your company who literally doesn't care about you.
All of the being said, here are the reasons of why you SHOULD raise money:
- Your business model only works at scale.
- Your initial investment costs are very high: This is usually never true for software companies.
- You are trying to impress your partner and / or friends in the short term and give them the illusion that you are successful already (lol).
> We raised a decent amount of money from YC and other VCs, and despite that, the thing that helped us most for distribution
When one does not raise money you get questions like "how do we know you will be here in 6 months, how are you funded?". I doubt people will tell you directly "oh, we have seen you are funded we decided to give you a chance".
> raising money is sign that your business is not doing well
You can raise money to execute (a part of) a larger plans. There are various fields that have barriers to entry in terms of regulation and/or compliance. This can still be couple of FTE + costs before you can sign any deal.
> work on your startup as side project until it's already generating 1.5-2x your annual salary, in a stable way
This highly depends on the type of business. If you are for example in B2B you can't tell your customer "sorry I can meet only after 19:00 because of my other job" not to mention how you can be perceived.
I would add to reasons why you should raise money: make sure the startup has external feedback that you listen to. All founders are quite stubborn - which is good and necessary - and is hard to convince them they need to adjust/pivot/rethink things. Investors can do that, but best is to have some previous experience with the field, otherwise they can be just noise.
> When one does not raise money you get questions like "how do we know you will be here in 6 months, how are you funded?". I doubt people will tell you directly "oh, we have seen you are funded we decided to give you a chance".
The thing is, we did raise money, and we still go the same questions, and we replied saying these are the VCs that have funded us, and we still lost those kinds of deals. The deals we won, were mainly cause we solved some burning pain point of that specific user, who really didn't care about our funding status.
> You can raise money to execute (a part of) a larger plans. There are various fields that have barriers to entry in terms of regulation and/or compliance. This can still be couple of FTE + costs before you can sign any deal.
Agreed. But for most startups, people raise cause they need more money to survive.
> This highly depends on the type of business. If you are for example in B2B you can't tell your customer "sorry I can meet only after 19:00 because of my other job" not to mention how you can be perceived.
Agreed. It's not ideal, however if you are solving a big enough pain point for the user, I'm willing to bet they won't mind it.
> make sure the startup has external feedback that you listen to. All founders are quite stubborn - which is good and necessary - and is hard to convince them they need to adjust/pivot/rethink things. Investors can do that, but best is to have some previous experience with the field, otherwise they can be just noise.
Yup, I agree here as well. But, the best external feedback is not from your investors, but from your (potential) customers!!
Raising money has been marketed as success by VCs and they have done a great job of it. Remember, that in reality, raising money is sign that your business is not doing well.. not the other way around.
Furthermore, a lot of people hope that raising money will help them get distribution and customers' trust. Thats NOT true. We raised a decent amount of money from YC and other VCs, and despite that, the thing that helped us most for distribution was content SEO and posting on reddit + no customer ever told us that they were using our product cause we raised $X from these VCs..
People also expect that well known VCs will help you magically solve issues in your company. That's not true either.. VCs may seem very smart, but when it comes to the details of solving issues about your company, they literally can't help, cause they don't know as much as you do about your business.
Another reason people want to raise money is cause they can't afford to quit their jobs and rely on their startups. In this case, well, do not quit your job.. work on your startup as side project until it's already generating 1.5-2x your annual salary, in a stable way. Remember this way, you dont have a deadline for your startup based on your runway, which is GREAT not only from your startup's survival point of view, but also from a mental health point of view.
I would also like to talk about hiring. A lot of people just assume that raising money is needed cause that way they can hire people and grow faster. This is again, not true.. usually, hiring people means you are actually going to slow things down unless you know EXACTLY what you want to hire for, which is rare for a startup. Even if you find a great person for the job, they will take at least a few months to be full productive, and if your startup is not growing like crazy (which is true for most startups), the person will likely leave (cause they are good and will find a better company) = wasted time.
I would like to say that money you raise for your company is NOT your personal money. You can't just spend it on buying stuff for yourself. In fact, even taking a decent salary from that money is looked down upon, unless your startup is doing really well already.
Finally, VCs play a numbers game. They invest in 100s of companies hoping one of them will give out a massive return and cover the losses for everyone else + make a huge profit. You are, statistically, in the ones that won't make it, and you will be written off.. at this point, you will have an entity, owing a large part of your company who literally doesn't care about you.
All of the being said, here are the reasons of why you SHOULD raise money: - Your business model only works at scale. - Your initial investment costs are very high: This is usually never true for software companies. - You are trying to impress your partner and / or friends in the short term and give them the illusion that you are successful already (lol).