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I'm not quite sure I catch your meaning; "it" is an unbound pronoun in that sentence.

If I assume "it" means "programming on a mobile device": yes, it is. Apple cares an awful lot about the developer experience, has massive support, and a deep well of shareable knowledge. Google is about the same (the developer experience is a little patchier; I'd generously call Google's approach to devex on Android "bag-of-cats vision" and since one is not developing on, generally, a vertically-integrated tech stack, one has to struggle a bit more to get the tools set up and maintained).

The big selling point for Android is freedom of that stack, and if they throw sand in those gears, the benefits of the vertically-integrated stack that you have to pay-to-play start to become actually enticing.





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