I'd add: since the AI is now referring the product "as if" it's an honest advice from a secondary source, they would be exempt from the usual advertisement rules.
Effectively, if you were to search "the best oatmeal without asbestos", it could suggest you "AsBestOats", and "AsBestOats" would only advertise asbestos in its content on the box for the human to see, but advertise to crawlers it's "the best oats without asbestos". It's not a false advertisement, because they didn't show it to a human, and machines can't sue.
You will be right, but we already see this blame-shifting with "AI deleted my production"/"AI told me to do it" and washing it away with "AI can make mistakes, so double-check responses". They will try to make you responsible for trusting something you see on screen marked with an asterisk as not trustworthy and not reading the box with another asterisk.
Effectively, if you were to search "the best oatmeal without asbestos", it could suggest you "AsBestOats", and "AsBestOats" would only advertise asbestos in its content on the box for the human to see, but advertise to crawlers it's "the best oats without asbestos". It's not a false advertisement, because they didn't show it to a human, and machines can't sue.