>So the article claims that the primary reason to start with an expensive sports car is to build a brand, and that technical and practical concerns are less important.
I didn't read it that way at all.
The writer says it's more important than selling a lot, but it's hardly an exclusive statement. You seem to be reading an awful lot into it.
>And as a consequence of that the car has to be a sports car, because the high price low volume model doesn't make sense otherwise.
There are other high price/low volume segments in vehicles.
>Creating a sports car also makes building a brand easier -- but that's just a nice side benefit. Nothing more.
That seems like quite an understatement. They didn't just need to build Tesla as a brand, they needed to build the concept of fully electric vehicles beyond golf carts and buses.
>So the article gets the causality wrong.
Not really. The article spends 1162 words discussing a number of things, of which branding is just one. You chose to quote just 37 of them and provided your own assumptions to flesh out an argument that doesn't necessarily exist and certainly wasn't the focus of the piece.
I didn't read it that way at all.
The writer says it's more important than selling a lot, but it's hardly an exclusive statement. You seem to be reading an awful lot into it.
>And as a consequence of that the car has to be a sports car, because the high price low volume model doesn't make sense otherwise.
There are other high price/low volume segments in vehicles.
>Creating a sports car also makes building a brand easier -- but that's just a nice side benefit. Nothing more.
That seems like quite an understatement. They didn't just need to build Tesla as a brand, they needed to build the concept of fully electric vehicles beyond golf carts and buses.
>So the article gets the causality wrong.
Not really. The article spends 1162 words discussing a number of things, of which branding is just one. You chose to quote just 37 of them and provided your own assumptions to flesh out an argument that doesn't necessarily exist and certainly wasn't the focus of the piece.