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One has to admire Disney's use of technology in this area, mostly because they seem to have a very balanced approach to this kind of work.

One one side, you're trying to streamline the customer experience (like this facial recognition feature mentioned above) and on the other you're trying to maximize the amount of cash extracted from each and every visitor for every minute they're on the grounds (such as letting your room key serve as a charge card while at park stores).

I'm sure Disney has a master plan that involves this kind of transparent biometrics everywhere, someday. It's just being used in bits and pieces until it gets efficient enough to use everywhere.

People have raised the privacy concerns before, such as the recent fight between CEO Iger and US Rep Ed Markey. Iger's response was basically: "We're not that stupid to jeopardize kids, and you don't have to visit us if you choose not to".

http://www.insidethemagic.net/2013/01/disney-ceo-bob-iger-st...



>you don't have to visit us if you choose not to

True. I choose not to visit any place that is harvesting biometric data simply to increase profitability.




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