I'm not sure if there's a more condescending word than "cute".

Not to mention stepping on turf the USPS is eyeing:

http://www.huffingtonpost.com/2013/08/11/postal-service-alco...

It sounds like they are delivering it themselves. Here in New York City, it's quite easy to get beer delivered (as in just select it on Seamless when placing your order). I also have had wine and whiskey delivered to my apartment direct from the store. The price of DeskBeers isn't even that different than getting a beer at a bar here (possibly cheaper). Seems like it would be a perfect fit for NYC.

Maybe there's a little niche they could carve out by serving the remaining 95% of the world's population.

I assume you make the same useless comment, in reverse, for every US only start up?

What an unnecessary comment