It's surprising that none of these content providers are delivering targeted ads. You're totally right, for as much information as we've given these companies, video ads remain completely irrelevant to individuals.
For online video in general, it seems like Facebook is the company missing the largest opportunity. With the demographic information they've acquired over the years, they could easily leverage Facebook Connect on all the video platforms where authentication is utilized. It seems like the hardest part is building up ad inventory to support various demographics.
For online video in general, it seems like Facebook is the company missing the largest opportunity. With the demographic information they've acquired over the years, they could easily leverage Facebook Connect on all the video platforms where authentication is utilized. It seems like the hardest part is building up ad inventory to support various demographics.