Is this really a good idea? I thought neural networks didn't do as well as other methods outside of image classification and problems like it. Many of the advancements in Deep Learning were learning to extract features from unlabeled data. I assume all of Netflix's data is labelled.
EDIT: The deaded comment below me makes a good point, but they still have labels in the sense of what everyone watched and for how long.
Also the new title is terrible. Oh I guess it's a different article now???
Feature extraction can be aided by unsupervised data but will certainly work with labeled data. One of the advancements bundled under 'deep learning' is how we can leverage unlabeled data (which is much easier to come by) to improve performance. And of course you can always do unsupervised learning with labeled data, just toss out the labels ;)
It's actually the multiple layers hidden units that perform non-linear feature extraction and the unsupervised pre-training is simply a means to do this better (theoretically, although we don't really know what's happening as much as it would seem).
Most of the current research shows deep neural nets to be state of the art in image classification and nlp. I don't know that it is the case that deep learning techniques do not work out side this area, it's just there hasn't been much published on it either way. Although I do believe the Kaggle Merck contest was neither of these, and deep learning out performed all other techniques http://blog.kaggle.com/2012/11/01/deep-learning-how-i-did-it...
Deep learning just refers to the idea of a many layered neural network. These can be used for unsupervised (unlabeled) learning and supervised learning (labelled).
A mod changed the link and title to the netflix tech blog entry, which is far more appropriate for this audience anyway. The wired thing was sort of blogspam.
EDIT: The deaded comment below me makes a good point, but they still have labels in the sense of what everyone watched and for how long.
Also the new title is terrible. Oh I guess it's a different article now???