I think this is a really clever, innovative, and interesting idea. The experience will probably be fascinating - if they really interview as many people as they can, they'll most likely see patterns emerge, and I suspect some of the patterns won't necessarily be something you'd expect. They're also bound to hear some crazy outlier stories.
They have a tremendous value proposition. They'll be able to tell JetBlue things about their customers that no focus groups and marketing research can tell them, at a small fraction of the cost. I'm genuinely surprised this idea got such a bad reception here - reminds me of some of the TechCrunch comments. If anything, it's a little like "around the world in 80 days", which is cool for its own sake.
They have a tremendous value proposition. They'll be able to tell JetBlue things about their customers that no focus groups and marketing research can tell them, at a small fraction of the cost. I'm genuinely surprised this idea got such a bad reception here - reminds me of some of the TechCrunch comments. If anything, it's a little like "around the world in 80 days", which is cool for its own sake.