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Well, it's more interesting thing than I've ever done. I usually stick to the more touristy type of jungle treks through Thailand or Outback walkabouts in Australia that a million other people have done. This is pretty unique.

And, to be specific:

  o They booked the flights

  o They're taking the time out to hit 
     all of those airports.

  o They came up with a theme "Stories
     from 30 days of flights"

  o They put together a website - clean graphics, 
     nicely laid out fonts.

  o They're reaching out to JetBlue Executives, 
     promoting themselves, getting a nice HN exposure.
Most of all, they are fearless in their promotion and execution - They had an idea, said "Let's do it", and then, THEY are ACTUALLY DOING IT. The difference between "I've got a great Idea" and "I DID my great idea" is difficult to exaggerate.

And, an important part of the experience of course, is completely ignoring the naysayers, the detractors, and pushing onwards.

I'm actually very interested in seeing how it all works out.



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