I've heard "companies are finally taking security seriously" mantra for almost 20 years.[1] Maybe it's true this time. But often the customers don't give a hoot whatsoever, and so the company doesn't either. Admonishing them might feel good, but unless you are paying them money, your opinion is not really an issue to them.

[1] I had a boss who insisted that TJ Maxx was going to collapse because of their security holes. Nope.