In comparison, Apple's laptops have around a 20% to 37% profit margin. These profit margins are ridiculously high no matter how you look at it.

http://www.computerworld.com/article/2513587/apple-mac/macbo...

This article misleads in that it only includes cost of components. What about assembly, labor, R&D, shipping, and other overhead costs?

Technically, they probably meant "contribution margin"

http://en.m.wikipedia.org/wiki/Contribution_margin

> iPad Air 2 costs $275 to $358 to assemble, implied profit margin of <unknown>

Because developing a product isn't free.

Well their competitors are free to charge even more if they want :)

Actual title:

Apple’s Latest iPad Costs About the Same as the First but With Slightly Lower Profits