It was ahead of its time, perhaps. I never heard of it until this thread. It would good to learn from its failure and not repeat the same mistake. But certainly just because something did not succeed does not mean another solution won't.
I think it's more likely that most people don't want to invest thousands of hours of effort into learning another language, and those who do, do so because they like a particular country/language/culture, than any big mistake it made.