Go the Brookstone way? Did you see what happened to sharper image?
Their main asset was brand recognition, and a network of retail stores. But that network didn't fit with what they were selling anymore.
I think a good strategy would have been to spin off the brick and mortar business and focus almost exclusively on online sales of products targeted at the maker community Arduinos, 3D printers, etc.
Their main asset was brand recognition, and a network of retail stores. But that network didn't fit with what they were selling anymore.
I think a good strategy would have been to spin off the brick and mortar business and focus almost exclusively on online sales of products targeted at the maker community Arduinos, 3D printers, etc.