The whole EA getting off Steam fiasco is something similar, except a new policy in Steam wants 30% of anyone's revenue for DLC even if you setup your own payment system, and distribution system. So Steam would be getting money for doing absolutely nothing.
As a user, I'm totally fine with that. PC game distribution was so braindead that third parties (Steam, etc.) could strong-arm their way into un-bundling. Having chosen a payment and download system I'm not inclined to let game publishers try to force me into a different one, and whatever financial incentives Valve can apply to make that painful is great.
Used to, I imagine EA is going to sell games regardless of Steam, they have quite a "portfolio" of games that just "sell themselves". The only reason I ever got on Steam was because of Counter-Strike, I imagine the only reason others hear of Origin is because of games from BioWare and DICE.
